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Dial CRM helps company's interaction with current and potential customers. It uses data analysis about customer's history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the Dial CRM is that it compiles data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. Dial CRM helps you learn more about your target audiences and how to best cater to their needs.